Project Management GO FOR KOGEI 2021

OVERVIEW

Go for Kogei is a celebration of kogei crafts held across three prefectures—Toyama, Ishikawa, and Fukui—in the Hokuriku region, with the aim of developing an art-infused community as well as promoting the appeal of kogei crafts both nationally and internationally. In 2021, two special exhibitions were held in five venues and explored “Crafts Turning into Contemporary Art and Modern Design.” Special Exhibition I featured 20 artists from the fields of kogei crafts, contemporary art, and art brut, and presented site-specific works that responded to historically designated cultural properties. For Special Exhibition II, 13 creative directors and designers from various fields formed collaborative teams with local traditional craftspeople and artists to develop products rooted in everyday life rather than a marketing-oriented approach. Furthermore, a network of seven craft festivals held in the area and some 90 craft workshops was created in an effort to establish a platform that introduces the latest craft trends in Japan. Noetica served as the Project Management Office for this event and was in charge of planning, coordination, operation, and public relations.