Project Management KUTANism 2019

OVERVIEW

Kutani ware is a traditional pottery from Ishikawa Prefecture. The KUTANism project was jointly launched by its production region (Komatsu and Nomi Cities) with the aim of gaining international publicity and establishing a local brand in anticipation of the Shinkansen extension in 2023. The inaugural 2019 event encompassed exhibitions, food events, symposiums to discuss the future of the production area, and other activities showcasing Kutani ware and the region from multiple angles. Noetica comprehensively worked on the project from planning and coordination to production and public relations.