Project Management KUTANism 2021

OVERVIEW

Kutani ware is a traditional pottery from Ishikawa Prefecture. The KUTANism project was jointly launched by its production region (Komatsu and Nomi Cities) with the aim of gaining international publicity and establishing a local brand in anticipation of the Shinkansen extension in 2023. Its third edition in 2021 covered both physical and virtual events, including an exhibition, a webzine, and videos, under the theme of “Techniques for Creating Individuality.” Noetica comprehensively worked on the project from planning and coordination to production and public relations.