Project Management NAKED Night Walk™ Ishikawa Natadera Temple

OVERVIEW

This night walk event was a fusion of digital art by Japan’s leading creative company NAKED, Inc., and Natadera Temple, one of the most picturesque destinations for autumn foliage in the Hokuriku region. The natural beauty of the temple was illuminated and adorned with interactive artworks to create a unique experience for inbound tourists. Noetica comprehensively managed the event as the organizer, including planning, operations, public relations, and administrative work. This project was selected as part of the Japan Tourism Agency’s initiative, “Promoting the expansion of and quality improvements to inbound tourism consumption by providing special experiences.”